Reports & analytics
Conversion, velocity and revenue reporting across channels, products and advisors.
Total pipeline
AED 88M
All open deals
Conversions (June)
19
From 148 leads
Disbursed (June)
AED 19M
7 deals
Avg. deal velocity
34 days
Enquiry to disbursement
Source analytics
Lead quality and conversion by channel
| Channel | Leads | Qualified | Converted | Rate |
|---|---|---|---|---|
| Website | 96 | 44 | 14 | 14.6% |
| 54 | 30 | 11 | 20.4% | |
| Referral agent | 35 | 26 | 11 | 31.4% |
| Paid campaign | 103 | 42 | 9 | 8.7% |
| Social media | 88 | 33 | 9 | 10.2% |
| Walk-in | 12 | 9 | 4 | 33.3% |
Product-wise revenue
Fee revenue in AED thousands
Trade & Working Capital14 deals · AED 412k
53%
Home & Mortgage22 deals · AED 530k
68%
Developer Finance6 deals · AED 620k
79%
Contractor & CAPEX9 deals · AED 288k
37%
SME & B2B Finance18 deals · AED 366k
47%
Loan Syndication3 deals · AED 780k
100%
Warehouse Construction5 deals · AED 190k
24%
RM / RO scorecards
Advisor leaderboard, current month
| Advisor | Role | Deals | Value achieved | Target | Open tasks | Achievement |
|---|---|---|---|---|---|---|
| Anjali Pillai | RO | 3 | AED 6.35M | AED 8.00M | 4 | 79% |
| Faisal Khan | RM | 4 | AED 11.80M | AED 15.00M | 6 | 79% |
| Layla Ahmed | RM | 2 | AED 5.40M | AED 12.00M | 9 | 45% |
| Rohit Sharma | RO | 1 | AED 3.20M | AED 8.00M | 7 | 40% |
| Karan Dsouza | RO | 1 | AED 2.10M | AED 6.00M | 5 | 35% |